Fresh: a fresh brand with the best skincare products EVER!

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This is the story of a woman who, on the strength of her experiences, decided to set up a soap company in Boston in the 1980s. In 1991, she and her husband embarked on an adventure to open a boutique. of apothecary. Two years later, they will launch a soap which will become emblematic and which will ensure their success.

I had the chance to meet Alina Roytberg during her last visit to Montreal. Besides the fact that I wanted her to adopt me and become my grandma, I had a lot of fun hearing her talk about her life and her business choices. Well, I must admit that I’m basically a big fan of everything under the Fresh label (I buy it regularly with my money, which is quite a statementsince we really receive a lot of things at the office) and, following this meeting, I am even more so.

What makes the Fresh products different is that there is a real desire to keep the ingredients as close to their natural state as possible. The people behind the brand’s innovations describe themselves, among other things, as modern-day alchemists. It’s true that everything they do turns into gold ( lol ). I wanted to show you my favorite products. It’s not cheap, but it’s so high quality (and often available in a box at Sephora).

soy cleanser

My sweet I love this product that my face cherishes every morning. It’s a really gentle cleanser that doesn’t smell too strong. No need to put a lot either for it to do a good job, the skin remains soft and does not pull. Would recommend !

Rose Deep Hydration Serum

I used it for months this winter and it was a real treat for my face. I love the smell which is very fine, but still smells like real roses. The serum is not too thick so perfect for the morning under a moisturizer.

Sugar Tinted Lip Cream Treatment

It’s between a gloss and a lip treatment. Non-sticky, it is perfect for day and night wear. Plus, it comes in loads of really awesome colors .

Umbrian Clay Purifying Mask

I use it once or twice a week and I really like the texture. The mask is easy to apply. Plus the green tint makes me laugh too much and I pretend I’m Shrek for a moment. I am two years old! Plus, it can be used as an overnight shock treatment on pimples!


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